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About Us launched in 2006. We are a water sports loving, family run business with more than a decade of experience in the marine and outdoor sports industries. We love serving the needs of our fellow boaters and water enthusiasts.  We take pride in offering the largest selection and lowest prices on USCG Approved Life Jackets along with the latest Water sports and Marine Supplies. Our mission is to help you find the safest and best suited life jacket for your needs, not to just sell you the most expensive model.

We sell only brand-new merchandise from the top life jacket manufacturers in the world. All the brands we sell carry a full manufacturer's warranty. is part of the RK West Group.

Partners: partners with only select top-tier marine and safety product manufacturers. If you are interested in becoming a Manufacturer Partner, please call 1-888-723-3998.

Be sure to check out our partner website - offering a wide selection and great deals on Snow Sleds, Toboggan Sleds, and Sledding gear.